I’m Krystle Holdegaard

Over the past decade, I’ve led national and regional marketing programs, partnered closely with sales and operations teams, and collaborated with external vendors and agencies to deliver campaigns that connect with the right audiences at the right time.

Core Skills

B2B content development & storytelling
Lead generation research & analysis
Multi-channel content strategy
CRM management & lead tracking
Email marketing & optimization
Social media strategy & LinkedIn growth

Team leadership & coaching
Project management & budget tracking
KPI monitoring & performance insights
Data analysis & segmentation
Campaign optimization
Media relations & monitoring

Key Achievements

Marketing Canada’s largest energy events end-to-end

Managed up to $1M campaign budgets | 30K max event attendees | 8 events marketed per year

As Head of Marketing, I oversaw end-to-end promotion for each event, from initial campaign strategy through to onsite. I wrote creative briefs, coordinated with internal designers and external vendors, and ensured brand consistency across digital, print, and video. I also owned the department’s finances, managing up to $1M in annual campaign budgets, reconciling monthly invoices, and keeping spend documentation tight. After each event, I led data analysis across surveys, social, and post-campaign reports to feed continuous improvement into the next cycle.

Email marketing & data governance

19% average open rate | 3% CTR | +4% YoY attendee conversion

I maintained and governed a contact database built for targeted outreach, not batch-and-blast. Using segmentation based on industry, role, and past event behaviour, I built campaigns tailored to where each audience was in their decision-making journey. I continuously tested subject lines, send cadences, and CTAs, using performance data to inform each campaign cycle. The result was an email program that performed consistently above industry benchmarks year after year.